a weekly show discussing the latest in transportation technology

48: Ford's Jim Farley and Sherif Marakby on how to build the business model for autonomous vehicles

For all the attention that is put on developing the technology for autonomous driving, there's another challenge that gets far less attention: what will the business model for these new technologies look like? While some startups are developing the technology without a clear go-to-market strategy, Ford is making sure that they know how to make money with autonomous cars as soon as the technology is ready. This week Jim Farley, Ford's Executive Vice President for global markets, and Sherif Marakby, Ford's Vice President for Autonomous Vehicles and Electrification, join the Autonocast to explain how and why Ford is working toward a high-utilization business strategy for autonomous personal mobility and commercial delivery.

#49: Rideshare Roundup

#47: Inside the Navigant Leaderboard Report on Automated Driving Vehicles, with Sam Abuelsamid